The key to getting the best deal on a new Ford is arriving at the Ford dealership with the relevant pricing information that will allow you, the customer, to be in control.
PriceQuotes.com is here to help you compile the information you need from Ford dealers to save thousands of dollars off of the listed price on your new Ford purchase or lease.
New Ford vehicles are identical, whether purchased from an Ford dealer down the block, or 200 miles away. By spending a few minutes on our site and some time on the phone with the Ford dealers you are willing to travel to, you will identify the lowest price and be positioned to negotiate your Ford purchase or lease from the best possible position.
Step 1 - The Information Request: After you choose a Ford vehicle, fill out your basic contact information as requested in the PriceQuotes form. This information will only be used by Ford dealers to provide you with pricing information on your new Ford request. Please note that your accurate contact information is required in order to process your Ford purchase or lease quote request. Without accurate information, we are unfortunately unable to process your Ford price quote request.
Step 2 - Record and Compare Price Quotes: Make sure to document and save all pricing information you receive from Ford dealers. Sometimes you will have to send a follow-up email to the Ford dealership to get a solid price or lease quote on the Ford of your choice. Be firm but polite for best results.
Step 3 - Follow Up: Let the Ford dealers you contact know that you are not the typical Ford buyer and will only visit the Ford dealership that offers you the best purchase or lease price. Ford dealers value a phone call above an email and will often be willing to offer you an even better price. Ask for that new Ford price quote in writing, by email.
Step 4 - Persistence: Now that you have one price quote on the new Ford of your choice that is lower than the rest, call back all the Ford dealers to allow them a second chance to 'outbid' the lowest Ford price or lease quote. That way they have an opportunity to beat it. Don't forget to take all fees into consideration when calculating pricing.
Step 5 - Offer Your Own Incentives: Ford dealers have incentives to offer, but so do you: You can offer a Ford dealer a positive rating on the Customer Satisfaction Survey that you are asked to fill out after you buy or lease the Ford vehicle. You can also offer to review their Ford dealership on dealer review sites as well. Additionally, you could commit to servicing your vehicle at the Ford dealership. These incentives have been known to extract excellent deals on new Ford vehicles, whether buying or leasing.
Step 6 - Financial Preparation: Planning your lease / purchase financing options before you visit a dealership will also give you more room to negotiate on vehicle pricing and additional loan programs. Walking in with a pre-approved car purchase loan, for example, may result in the Ford dealer offering a lower interest rate via the dealer's preferred financing program. Additionally, the higher your cash down payment, the more wiggle room you will have for price and interest negotiation. Though many dealers will be flexible, 20% of the price of a car is the ideal down payment to offer on a purchase loan. If you have a current car in good condition, you may be able to trade it to the dealer to cover all or part of the down payment. If you plan to lease, the average down payment expectation is around $3000. Paying cash in full for a purchase, of course, will save you money on loan interest in the long run.
Step 7 - Close the Deal: You should now have the lowest price in front of you and your financing plan in hand. Final step before you complete the deal is to request a statement in writing from the Ford dealership verifying that they have the car you want, including the Vehicle Identification Number (VIN), and the purchase or lease price you agreed upon.
Congratulations! Your days of strolling into an auto dealer unprepared are over! With this advice and our web site at your disposal, you are an informed automobile consumer, armed with knowledge and the raw market-efficient power afforded by the Internet to buy or lease for less. You will not only drive away regret-free from the dealer's lot in the vehicle of your choice, but with hundreds, or even thousands, of dollars in savings in your pocket.
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